Zuckerberg imagines AR experiences breaking down into three major categories: augmenting objects in the physical world with additional information, layering virtual objects onto reality like a board game or a television, and enhancing objects that are already there with extra effects.
"We're building tools to give people the power to share what they want", he said.
At their F8 Developer Conference today Facebook's CEO Mark Zuckerberg confirmed the company is working on an Augmented Reality headset in addition to their existing Oculus Rift Virtual Reality headsets.
In the meantime, Facebook has made a decision to create a developer platform for augmented reality camera lenses popular on platforms such as Snapchat and copied by Facebook on Instagram, WhatsApp and Messenger. Augmented reality overlays computer-generated images over the real world. The company isn't done with VR by a long shot, but it's now setting its sights on augmented reality, as well. "You want to watch TV, we can put a digital TV on that wall and instead of being a piece of hardware, it's a $1 app instead of a $500 piece of equipment".
"We see the beginning of a new platform", Zuckerberg said.
AR has also been used to superimpose cartoonish faces onto one's own face in selfies - something that could become a bit more common now that Facebook has added that functionality to its own platform and encouraged developers to make thousands more options. Once they answer your call a virtual window opens up that shows your friend in the VR world.
The app is billed as a "virtual" manifestation of Facebook, allowing users to create a personalised avatar before interacting with friends.
"Even if we were a little slow to add cameras to all our apps, I'm confident that now we're going to push this augmented reality platform forward", he said.
Facebook is developing a mind-reading system to let people communicate through their thoughts alone, its founder Mark Zuckerberg has confirmed.
Jokes aside, Facebook is really hoping this platform takes off. Zuckerberg said that he originally thought that it would take 5-10 years for AR to catch on, but he thought you would need AR glasses for the technology to work.