Gary Lineker's 'unusual day' after Walkers Twitter promotion goes spectacularly wrong

Gary Lineker's 'unusual day' after Walkers Twitter promotion goes spectacularly wrong

"See it below!" a tweet from the Walkers Crisp account read, alongside a video of Gary Lineker holding a mugshot of serial killer Fred West.

The crisps giant asks users to send in selfies on Twitter to feature in the #WalkersWave, with the prize of Champions League tickets on offer.

Well, one of selfies was of serial killer Harold Shipman.

.

Dead professional wrestler Chris Benoit, former U.S. Vice President Joe Biden and deceased child molester Jimmy Savile were also tweeted out as part of the prank, which was trending on Twitter under the hashtag "WalkersWave".

And another mass murderer, Fred West.

.

And Rolf Harris, who has recently been released from jail.

.

Football fans in the Welsh capital are being encouraged to perform their own Mexican wave in a "dug out" on Cardiff's Queen Street, to be joined by football fans from social media.

And the "Yorkshire Ripper", Peter Sutcliffe.

. But it wasn't all bad buys.

Tweet by @Ben
Source Ben Twitter

The pictures from fans are then superimposed into a video where Match of the Day host Gary Lineker holds the picture of the face in his hands.

Lineker then takes a pause to look at the photo of the "entrant" before turning to the camera again and saying "nice selfie,".

Walkers have started to remove the automated tweets and a company spokeswoman told the BBC: "We recognise people were offended by irresponsible and offensive posts by individuals, and we apologise".

But the campaign went off the rails this afternoon after mischievous Twitter users began sending in pictures of infamous criminals and paedophiles - which were promptly uploaded and reposted on the Walkers Twitter feed.

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