Volvo's hot Polestar brand to launch standalone models

Volvo's hot Polestar brand to launch standalone models

Volvo acquired the performance brand Polestar in 2015, and continues to make hot cars under the blue badge. According to the report, the first model could be shown sometime this year.

Now though, Volvo's parent company Geely has, overnight, promoted Polestar to become an individual brand, and has assigned it the task of developing all-electric performance cars. It now has multiple versions of the AMG GT, ranging from basic GT to the hardcore GT R. It will be underpinned by the SPA platform.

This offers the potential for Polestar to launch cars ranging from the size of a family hatchback to a large saloon or SUV.

If Polestar could split itself between making performance gas cars and electric cars, that would really be something. Henrik Fries, vice president of product strategy and R&D for Volvo's Polestar division, previously told Motor Authority one of the divisions' areas of expertise won't exactly be swapping in larger batteries or motors, but tuning the internal combustion side of a plug-in vehicle. Performance electrification will take many different types of forms in the future.

Volvo's new SPA (Scalable Product Architecture) and CMA (Compact Modular Architecture) platform technology will be used for a new generation of hot Polestars with an electric, SPA-based auto likely to break cover first, some time this year. Not only has the Norfolk-based outfit produced some fine sports cars in its 65 years, but it has also offered its engineering services to other manufacturers, helping set up and fine tune many different types of vehicle.

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