Dove issues apology for 'racist' Facebook advertisement, Twitter responds

Dove issues apology for 'racist' Facebook advertisement, Twitter responds

Soap giant Dove is under fire for posting an ad that depicts a Black woman peeling off her shirt to reveal that she's a white woman after using their soap.

The brand may have apologised, but for many this is not enough.

While that post has been taken down, screenshots from the ad are circulating broadly online.

That is because the Dove ad isn't just tone-deaf.

Many beauty products are hinged upon the ideal of whiteness. That campaign featured messaging such as "You're more handsome than you think". Introduced with the line "Ready for a Dove Shower?" the ad was meant to say that the product could work on any type of skin. "For a company that has professed to embrace "real beauty" by showcasing everyday women, this misstep is unconscionable". "In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused".

"Dove's brand has been built on this unique and well-communicated belief system", he said. Two racist ads makes you kinda guilty. If real, this could be the most (unintentionally) racist skin care product ad in. about ten months.

If they did, maybe they would've been able to avoid the company's latest blunder.

It's not the first time Dove has been criticized for being racially insensitive in an ad. Like Uber and United, Dove has lost control of its narrative, with consumers calling for a boycott of the brand with the hashtag #BoycottDove.

"If I had even the slightest inclination that I would be portrayed as inferior, or as the "before" in a before and after shot, I would have been the first to say an emphatic "no", she said.

Still, the response on social media has been overwhelmingly negative.

One racist ad makes you suspect.

Following the intense social media outcry, Dove posted an apology for the GIF to Facebook which said, "Dove is committed to representing the beauty of diversity". Having said that, I can also see that a lot has been left out.

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