Humble Bundle just got acquired by IGN

"IGN will support Humble Bundle with increased resources, allowing us to bring our community the best gaming bundles, book bundles, and store sales, while nurturing the Humble Monthly and our new publishing initiative, and donate more money to charity, more quickly than ever before". Now a subsidiary of IGN, the company will apparently go through minimal operational changes, but now sport a greatly increased reserve of resources. In its announcement post today, Humble Bundle said that things will continue as normal for Humble Bundle and the products it now offers - it'll just have more resources at its disposal thanks to its new owner. When our parents found out that our "big idea" was basically the honor system of pay-what-you-want plus charity, they braced themselves for the possibility that we might never move out.

"If it ain't broke, don't fix it", IGN executive vice president Mitch Galbraith told Gamasutra. "Because of the shared vision and overlap of our customer bases, there's going to be a lot of opportunities".

It seemed like only a matter of time before someone bought Humble Bundle, especially as it has expanded its business in recent years, but I can't say I expected IGN to be the one to make that deal. For those unfamiliar with Humble Bundle, it started as a semi-regular offering of bundles of indie games to raise money for charity.

IGN Entertainment is a subsidiary of Ziff Davis and wholly owned by j2 Global.

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