ESPN is bringing its famous SportsCenter to Snapchat

ESPN is bringing its famous SportsCenter to Snapchat

The launch will make SportsCenter the first-ever daily sports show on Snapchat's platform.

The hosting crew includes Katie Nolan, Elle Duncan, Cassidy Hubbarth, Jason Fitz, and Cy Amundson - who will take it turns to the latest sports news, highlights, and commentary to a Snapchat audience.

ESPN is launching a new version of its iconic "SportsCenter" show on Snapchat.

"SportsCenter on Snapchat provides a creative new format and platform for our flagship franchise to continue to evolve", Connor Schell, ESPN executive vice president, content, told Deadline.

Snapchat launched Shows on its Discover platform one year ago, and has since been working with leading TV networks and entertainment studios to bring premium mobile TV-like content to Snapchatters. But that uses a more magazine-like format, driven around text and images, whereas the Snapchat Shows are created to be more akin to mobile TV.

The contract deepens the relationship between Snap and ESPN's parent firm, Walt Disney, and comes just days after Disney announced during its most recent earnings call that the new ESPN-branded streaming service ESPN+ would debut next spring.

"Our shows or our publisher stories or our Our Stories, these are the kinds of things that get a real core, loyal audience and build a [consistent] habit in viewership there", said Sean Mills, head of original content at Snapchat. "Now we have a new medium in mobile video - and there's a huge opportunity for a "SportsCenter' made for mobile, for the next generation of sports fans".

SportsCenter on Snapchat will be hosted by a dynamic roster of ESPN talent, each with his or her own unique point of view, providing diverse perspectives and personality to every show. But the solo-host format means it will lack the snappy interplay among co-anchors of the long-running TV version, which has been a steady generator of sports-media personalities (not to mention a slew of catchphrases).

Snapchat sees the shows as a way to drive more people to its app more often. ESPN will sell ads for the show and has a revenue-sharing agreement with Snap. First, it keeps ESPN's most valuable show relevant by bringing it to fans in a new short format that's very easy to digest on social media. With the expanding lineup, "what we're focused on is loyalty", said Mills, adding that Snapchat's daily active users visit the app on average 25 times per day. It will also be hosted by a rotating group of ESPN talent.

Related Articles

  • Islanders encouraged to hand in guns to Newport police station

    Islanders encouraged to hand in guns to Newport police station

    Otherwise, guns can be taken to Huntingdon Police Station - that's also the force's Headquarters - to be given up there. More information is available on the Northumbria Police website along with the list of designated stations and FAQs.
    DA Davidson Boosts Overstock.com, Inc. (OSTK) Price Target to $87.00

    DA Davidson Boosts Overstock.com, Inc. (OSTK) Price Target to $87.00

    Whereas, in last 21 trading days (one month) was climbed 77.17% and moved up in last 63 trading days (quarter) of 178.27%. Dedicated investors tend to spend a lot of time trying to decipher the correct procedure for beating the stock market.
    Call of Duty: WWII Is Currently Broken

    Call of Duty: WWII Is Currently Broken

    As a result, the developers migrated online play to peer-to-peer (P2P) servers in an effort to provide a more stable experience. Checking now, error code #65568 shows up for me and the usual:The Call of Duty: WWII service is unavailable at this time.
  • 4 dead in crash on I-94, eastbound lanes closed at Allard

    4 dead in crash on I-94, eastbound lanes closed at Allard

    The one-car crash was reported around 1 a.m. this morning. "Every couple weeks there are sirens going down there". The four adults in the vehicle - ranging in ages from 18 to 25 years old - were killed instantly, police said.
    Shot, 2 dead following shooting in Atlanta

    Shot, 2 dead following shooting in Atlanta

    Authorities are also asking for witnesses to come forward with any information that they might have concerning the perpetrator. The gunman managed to escape as the crowd fled the club, Bender told The Atlanta Journal-Constitution.
    Activists call on govt to arrest Sudanese leader Bashir

    Activists call on govt to arrest Sudanese leader Bashir

    Some other African countries have called for a mass exit from the ICC treaty, saying the court unfairly targets Africans. Al-Bashir's presence in Uganda "is an affront to Darfur's victims", said the US -based Human Rights Watch.
  • Gilead Sciences, Inc. (NASDAQ:GILD) EVP Sells $1122300.00 in Stock

    Harvest Management Ltd Llc reported 2.92% of its portfolio in Allied World Assurance Company Hldgs Ltd (OTCMKTS:AWHHF). Callahan Advsr Ltd Liability stated it has 1.27% in Gilead Sciences, Inc . (NASDAQ GILD) opened at $73.77 on Monday.
    Alleged Hardik Patel sex video surfaces, he says it's a BJP ploy

    Alleged Hardik Patel sex video surfaces, he says it's a BJP ploy

    He is single, unmarried and has the right to have his personal space. "Dirty politics has started now", Patel said in a tweet. The PAAS chief alleged that the video was created in Bangkok, and he said he was planning to take necessary legal steps.
    Vaishno Devi: NGT says only 50000 pilgrims a day can visit shrine

    Vaishno Devi: NGT says only 50000 pilgrims a day can visit shrine

    Mata Vaishno Devi Shrine is one of the sacred places for Hindu devotees who also consider it to be one of the most auspicious. Another reason for the restriction maybe because of the fear of terrorist attacks on the area, the people and the temple.
  • Annapurna Studios Incident: Manam Set Burnt To Ashes

    Annapurna Studios Incident: Manam Set Burnt To Ashes

    While the reasons for the fire is yet to be ascertained, police suspect that the blaze could have been caused by a short circuit. Manam is the last movie of Akkineni Nagarjuna in which his father Akkineni Nageshwar Rao played his last act.
    One last chance for Italy to qualify for Football World Cup

    One last chance for Italy to qualify for Football World Cup

    Gian Piero Ventura will surely need to make some modifications to his lineup after such a poor performance in Stockholm. The team has been out of World Cup only twice - in 1930, the first-ever World Cup when they did not enter, and in 1958.
    Here's How Teams Stack up After PSL Player Draft For Season 3

    Here's How Teams Stack up After PSL Player Draft For Season 3

    Islamabad United picked Fahim Ashraf for the Gold category while Hammad Azam was chosen by Peshawar Zalmi in Gold category. Islamabad United have successfully bid for South African all-rounder JP Duminy in the platinum category.