YouTube Adds Ticketing and Concert Dates to Artists Video Pages

YouTube Adds Ticketing and Concert Dates to Artists Video Pages

According to YouTube, the video site on Tuesday began featuring hundreds of artists' upcoming USA tour dates on their YouTube videos.

YouTube, it is fair to say, is a major destination for music fans around the world, and as such the Google-owned giant will now help promote live gigs related to artists' videos posted on its platform. It has future plans to expand the feature worldwide.

YouTube says it had been experimenting with a way to offer a ticketing experience on its site before landing on this Ticketmaster integration.

For now, the partnership only covers gigs in the U.S., although YouTube says it plans to expand it globally in the future.

While Spotify, Apple Music, and similar audio-streaming services are popular conduits for finding new (and old) music, YouTube is often the first port of call for those seeking a little visual stimulation to go with their tunes. There's no mention of expanding to other ticketing companies and not all artists use Ticketmaster. Viewers can then select a show and, "with a simple click", open a new window to buy tickets from Ticketmaster. YouTube continues to work on its music discovery and streaming, and hints at even more artist-to-fan features to come for its 1.5 billion logged-in monthly users. On an official artist's YouTube page or underneath an official video, any upcoming concerts near you be listed by closest location and link to Ticketmaster to buy tickets. We reached out to YouTube for more information about the business arrangement between the companies, and were told: "we don't disclose the terms of our deals". It's quite likely this will also apply to music videos with claimed ownership by artists and labels long before most modern YouTube content rules were in place. The listings appear in a new section underneath the video description on the official videos on their channels, on both desktop and mobile apps.

Related Articles