Instagram's Distinct Messaging App Could be A victor

Instagram's Distinct Messaging App Could be A victor

And if anyone should know how to create a massively popular messaging app, it is Facebook, Instagram's parent company, and owner of both Facebook Messenger and WhatsApp. They can push the boundaries to create the fastest and most creative space for private sharing, Shah added, when Direct is a camera-first, standalone app.

Instagram Direct opens to the camera viewfinder like Snapchat upon launching it, but you can also choose to swipe down to type out a text-based message.

The app, Direct, is available now for both Android and iOS in six countries-Chile, Israel, Italy, Portugal, Turkey, and Uruguay, the Verge reported.

It's unclear if Instagram will bring Direct to other countries following its initial testing, but seeing how successful Facebook has been with Messenger after removing direct messaging from its core app, an expansion of Direct to other countries in the coming months wouldn't be all that surprising. When users install Direct, the inbox from the main Instagram app will disappear.

The service essentially takes the main Instagram app's messaging features and packs them into a separate experience, which will seamlessly communicate with the main, feed-oriented app.

Of course, this all sounds fine and dandy, but some users will likely not appreciate Instagram forcing users to download a second app just to message their friends.

The Direct app, in its current state, is simple and straightforward.

So why is Instagram experimenting with a standalone messaging app? And you don't have to send photos; you can also just send your a message through the app.

Focused on image sharing, Instagram Direct opens directly to the camera so sharing can be easier than ever before. For starters, it's another big step in Instagram's metamorphosis from photo sharing site, to broader social networking platform.

The Direct app's inbox can be accessed by swiping to the right, while the profile section can be accessed by swiping to the left. As of April 2017, Instagram Direct, still married to the Instagram app, had around 375 million active monthly users.

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