Reddit, Microsoft Partnership Creates Intelligence Tools, Serves Content In Bing

Reddit, Microsoft Partnership Creates Intelligence Tools, Serves Content In Bing

At an event in San Francisco, Microsoft just unveiled a bunch of AI-related enhancements for its Bing search engine.

The Microsoft and Reddit are announcing a partnership that they say has been two years in the making and will make it significantly easier to use Bing to search content on Reddit. And Microsoft also introduced Bing's advanced image search capabilities, which will now let users search images or objects within images to, for example, help them track down a particular fashion item they'd like to purchase. Reddit is notoriously known for having very bad discoverability, if Bing can play its cards right, it may be able to drive more users to search using its platform as long as they can effectively communicate that Bing can provide better results than Google for the site. The feature is meant to make interacting with Bing more natural, Microsoft says, by more quickly surfacing answers to your questions with comprehensive information. Additionally, when there's more than one way to answer a query, Bing will provide a carousel of answers.

Reddit, Microsoft Partnership Creates Intelligence Tools, Serves Content In Bing
Reddit, Microsoft Partnership Creates Intelligence Tools, Serves Content In Bing

Reddit is a unique asset on the Internet, a community filled with millions of users and billions of page views but if you have ever used the site, you will know that searching for content is almost impossible. Using Microsoft's artificial intelligence technology, Bing will surface data from Reddit, which counts more than 2.5 million comments per day across 138,000 active communities. The Reddit partnership launches today, while Bing's intelligent answers and conversational search features will start rolling out next month. If a general search, like "Why wouldn't my water boil", could be answered well through Reddit conversations, Bing will also surface parts of those conversations at the top of the search page. When users type the name of someone who has done an AMA, Bing will surface that person's AMA. On Bing you can discover AMA schedules and see snapshots of AMAs that have already been completed. The search engine will also serve up queries best answered in conversations. Users can also clarify questions with topic options to refine your search.

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