Apple responds, promises 'more robust' parental controls for iPhone

Apple responds, promises 'more robust' parental controls for iPhone

In a statement, Apple said the iPhone and other devices running on its mobile software already offer a variety of controls that enable parents to restrict or block "effectively anything a child could download or access online".

Jana and CalSTRS also asked Apple to study the impact of excessive phone use on mental health, according to the publication. With their letter to Apple, CalSTRS and Jana said are suggesting that an approach to all three of those areas could begin by focusing on just one of them.

New York-based Jana Partners LLC and the California State Teachers' Retirement System said in open letter to Apple that the company must offer more choices and tools to help children fight addiction to its devices.

Collectively the pair control $2 billion (£1.5 billion) worth of Apple shares.

The "growing societal unease" over the intensive use of smartphones by children is "at some point is likely to impact even Apple", they warned.

Jana Partners, an activist hedge fund, and the California State Teachers' Retirement System (Caltstrs), one of the largest public pension funds in the USA, say Apple has an opportunity to take the lead in helping parents manage devices that are increasingly ubiquitous and potentially harmful.

Apple responds, promises 'more robust' parental controls for iPhone
Apple responds, promises 'more robust' parental controls for iPhone

The phone addiction issue got a high-profile boost from the former Disney child star Selena Gomez, 24, who said she canceled a 2016 world tour to go to therapy for depression and low self-esteem, feelings she linked to her addiction to social media and the mobile photo-sharing app Instagram. In the study, three fourths of teachers said students' ability to focus on educational tasks has decreased.

"It's the beginning of a much bigger conversation about these issues and it's great that shareholders care about it", he said.

"You need to limit the time and model it, you show them how to do it". At the moment parents can control a number of things on the handsets.

In response the firm says that it "leads the industry" on parental controls.

"The Apple campaign would be unusual for an activist like Jana, which normally urges companies to make financial changes". It also added that it's also making sure that the App Store and other digital content areas are clear of offensive material including pornography, while labels should help the user identify age-appropriate content.

Most parents use iPhones and iPads as learning tools and babysitting devices sometimes cause they work very well keeping their kid's attention.

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