Apple's battery replacement offer could affect iPhone unit sales - Barclays

Apple's battery replacement offer could affect iPhone unit sales - Barclays

Those models now make up 77 percent of the iPhone market, meaning even a small percentage of owners opting for a new battery instead of a new iPhone will result in a significant fall in iPhone sales.

Apple's $29 battery replacement program will discourage iPhone owners from upgrading, a report says.

Barron's picked up on a note from Mark Moskowitz of Barclays projecting a "significant" draw from iPhone sales in favor of subsidized battery replacements at $29 apiece starting immedately.

Late previous year it came to light that Apple has included code in the iOS operating system that throttles the performance of iPhones if the battery is showing signs of wear. He noted that 77pc of iPhone users are using models eligible for the more affordable replacement battery, meaning even a tiny portion of them opting to hold off on an upgrade to receive a new battery could make quite a dent in iPhone sales.

According to the complaint, on December 20, 2017, defendant allegedly admitted to purposefully slowing down the operating speed of older iPhone models.

Knowing that they ultimately are in the wrong they have even decided that they will replace your iPhone battery regardless if your phone passes the test or not.

The US based company has now started offering the battery replacement at discounted price. Apple shaved $50 off its standard battery fee in an extraordinary - but limited-time - effort to get back in our good graces. It will show how much battery capacity your iPhone has lost over time.

It also announced that future updates would allow iPhone users to have better visibility of the health of their battery, and will investigate other ways to avoid unexpected shutdowns.

"We know that some of you feel Apple has let you down. The company's stock rose nearly 50 percent previous year, largely on hopes for a "super cycle" with the new iPhone X and 8, where a large number of users upgrade".

David and Tom just revealed what they believe are the 10 best stocks for investors to buy right now. and Apple wasn't one of them!

How annoyed would you be if you went through the hassle and expense of replacing your battery only to find out that your iPhone is still sluggish? It made the move, it said, "to address our customers concerns, to recognize their loyalty and to regain the trust of anyone who may have doubted Apples intentions".

One of the most power-hungry components in a smartphone is the display, so smartphones with larger displays generally need commensurately larger batteries to maintain the same battery life.

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