Dunkin' Donuts shows off new concept store

Dunkin' Donuts shows off new concept store

The company's newest location in Quincy, Massachusetts, contains a dedicated space for mobile pickup orders and features its first-ever drive-thru exclusively for those that ordered ahead using the DD Perks app. And while the orange-and-cerise color scheme remains the same, the futuristic new Washington Street store is a distinct glimpse of what may lie at the end of Dunkin's continuing reinvention.

The inside of Dunkin's new concept features what the company says is a more open design, with starker, more "modern" trimmings that feature more glass, natural light, and look not unlike a Starbucks, (or a smaller version of the new, world's largest Wawa). In ads, the company has referred to itself as Dunkin' for years, and last year, a franchise in Pasadena, Calif., became the first to drop "Donuts" from its name. There will also be espresso machines so employees can make handcrafted drinks to order. A single-cup machine will enable the option of grinding and brewing select coffee varieties one cup at a time.

Dunkin' on Demand: With fully-integrated digital kiosks coming in 2018, guests will choose to order with or without the help of a crew member. These customers may bypass the ordering lane and merge straight into the line for the pickup window. Guests can also track the status of their orders inside the restaurant with a new digital order status board. In addition, Dunkin' Donuts and Life is Good share a commitment to spreading positivity and helping kids in need through their respective Foundations the Joy in Childhood Foundation and the Kids Foundation.

The updates should decrease congestion in-stores and move customers through them more quickly, said R.J. Hottovy, an analyst who covers the brand for Morningstar.

Dunkin' Donuts is getting a facelift.

Increased Energy Efficiency as a Green Achievement restaurants created to save 25 more energy than standard locations.

The 2,200 square foot store is one of more than 430 new and remodeled stores that will have some variation of the new concept. Labeled only "Dunkin'" on the outside, the store is the first test of the company's future concept, which opened today. Those include a separate drive-through lane reserved for patrons ordering ahead through DD's mobile app; an eight-tap cold beverage system that allows for quick pours of drinks such as cold brew, nitro cold brew and iced tea; in-store digital kiosks for ordering; and a range of new "grab and go" menu items including bottled drinks and packaged snacks from other brands. Dunkin' Donuts representatives will provide a virtual tour of the next generation concept store's design and technologies. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories.

This announcement comes after a year of changes for the brand. The company has more than 12,400 restaurants in 46 countries worldwide.

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