Formula 1 'grid girls' eliminated for 2018

Formula 1 'grid girls' eliminated for 2018

Cycling is another sport which traditionally uses "podium girls" to pose with race winners and plant a kiss on their cheeks.

Commencing with the start of the 2018 FIA Formula 1 World Championship season, beginning March 25, grid girls will no longer be present at the start of the race.

Bratches said that although grid girls have been a staple of Formula 1 Grands Prix for decades, the custom does not resonate with F1's "brand values" and "clearly is at odds with modern-day societal norms".

Managing director Sean Bratches said that the tradition has become outdated and "does not resonate with our brand values and clearly is at odds with modern day societal norms". Women would also stand alongside the victor on the podium after the race.

The sport announced the decision in a statement on Wednesday and said the change would also apply to all support series on the program.

F1 is owned by Liberty Media, which completed its takeover from former commercial rights holder Bernie Ecclestone in January 2017.

The sport was also criticised for taking the glamour away, with some claiming grid girls are an important part of a race weekend.

In a statement issued on Wednesday, he said: 'Over the a year ago we have looked at a number of areas which we felt needed updating so as to be more in tune with our vision for this great sport.

F1 promised to review its use of female models at races at the end of past year and on Wednesday announced its decision to change its pre-race practices. "Another sport making a clear choice about what they want to stand for".

The decision comes shortly after the Professional Darts Corporation announced it will stop using "walk-on girls", the equivalent of grid girls, to accompany darts players onto the stage.

Other motorsports have stopped the usage of "grid girls". Vettel said at the time.

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