Revlon taps Gal Gadot as latest brand ambassador

Revlon taps Gal Gadot as latest brand ambassador

Her new partnership kicks off with a brand new Live Boldly campaign, meant to remind and inspire women to unapologetically and passionately express themselves, unite, and celebrate the diversity of beauty. Every woman, every man, everyone should be a feminist. "They love women, they celebrate women and they're very accessible". For Gadot, makeup goes hand-in-hand with the feminist cultural shift. "Stay tuned... it's going to be lovely!" She clarified, however, that the credit belongs to the collective support of all people involved in the films who no longer wanted to tolerate such behavior. She's a strong advocate for women, recognized for using her voice and platform to encourage the entertainment industry to strive for fairness.

The new multi-media campaign will be brought to life through a series of experiential activations and cultural immersions created to bring women together around powerful conversations, shared experiences and a celebration of diverse beauty. "Gal, and all the new Revlon brand ambassadors are emblematic of the beauty, determination and attitude that reflect what it is for women to live boldly in today's world", said Garcia.

This announcement joins reports from Tuesday that Gadot has been chosen as the new face of make-up company Revlon, a role previously held by supermodels such as Cindy Crawford and Claudia Schiffer.

Gadot has been in the headlines for all good reasons since the past year and we'll be seeing her in three more upcoming movies for the DC universe.

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