Airtel adds Hotstar content to mobile app

Airtel adds Hotstar content to mobile app

The move is aimed at expanding Airtel TV app's range of offerings, while also enabling Hotstar to reach Airtel's wide mobile customer base.

With the Hotstar partnership, the Airtel TV app will now offer over 350 live TV channels and around 10,000 movies and shows from India and overseas, as per the release.

The deal with the Star India-owned digital video platform will include shows from 22 channels and over 3000 movies to Airtel TV.

Telecom major Bharti Airtel and popular streaming service Hotstar jointly announced on Monday that the brands are entering into a strategic partnership that will allow Airtel TV app users to watch Hotstar content for free.

The Hotstar catalogue available to Airtel TV users will also include shows from channels across multiple genres, popular movies and shows in Hindi and regional languages like Kannada, Malayalam, Marathi, Tamil and Telugu.

"We are delighted to have Hotstar onboard as a long term partner in our endeavour to build a world-class digital content ecosystem", Sameer Batra, CEO Wynk, Airtel's entertainment subsidiary, said in a statement. Their rich content library will add enormous value to our content play and add to the user experience.

The war for digital content is heating up between telcos, and the Sunil Mittal-led Airtel is aggressively pushing new deals in the space.

Airtel said this deal will enable them to offer its subscribers more than 100,000 hours across live sports, movies and television shows across 9 languages through the Airtel TV app. Reliance Jio has JioTV that offers access to over 350 channels and past 7 days aired shows. One can also set reminders for different shows and lock their screen for zero disturbing once the show is on. At the time of writing this article, JioTV still offers live streaming of Star Network's television channels although we weren't able to locate any premium content on the app. Eros Now, Hooq, Sony LIV are already available on Airtel's TV application.

If you are an Airtel prepaid or postpaid customer, you will have free access to all the content till June 2018 on a promotional basis on Airtel TV.

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