Amazon Paid Camera Maker $90 Million for Chip Technology

Amazon Paid Camera Maker $90 Million for Chip Technology

We can also expect Amazon's newer hardware efforts in future to support its online retail business. According to a report from The Information, Amazon is working on its own AI chip created to make Alexa-powered devices respond quicker.

In October the unnamed woman, who does own a cat, was watching a programme when an advertisement for Amazon's Echo came on the screen. If the chip can improve battery life and help it expand use of the Echo and its Cloud Cam, this could be the best $90 million that Amazon has ever spent.

Pat Moorhead, president and principal analyst at Moor Insights & Strategy, told SiliconANGLE that Amazon is most likely to use the chip to make its own Echo devices, powered by its AI-driven Alexa digital assistant, smarter and faster. According to The Information, it has around 450 people with chip expertise on the rolls.

But things weren't quite so straightforward for one Amazon Echo owner - after an advert for the smart speaker triggered their own device and left them with an unwanted order for cat food. The Information says this move affects chip makers like Nvidia and Intel as its customers are now competitors.

Amazon acquired home security provider Blink in the final days of 2017. Currently, the Cloud Cam and Echo both require a plug-in power source to operate but Blink chips could end up changing this.

Earlier this month Amazon used its technology to stop devices from interacting with its Super Bowl TV spot, which featured celebrities including Gordon Ramsay, Rebel Wilson and Anthony Hopkins taking over from Alexa when she "loses her voice". The company still makes indoor and outdoor cameras under the Blink name (and it announced its first smart video doorbell at CES last month), and now there are no signs of Amazon squashing Blink's business in favor of its own.

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