Apple scores a drama series based on the life of Kevin Durant

Apple scores a drama series based on the life of Kevin Durant

Kevin Durant is preparing a basketball-themed scripted drama series.

"So excited to partner with Imagine and Apple on this series ... much more to come", tweeted Durant. Similar to the series the company produced about Dr. Dre, the new show will explore Durant's early basketball experiences as an amateur athlete, with an added focus on the "lives of the players, their families, and coaches". Durant will executive produce via his Thirty Five Media company, alongside Grazer, Imagine's Francie Calfo and Thirty Five Media's Rich Kleiman.

Bythewood is known for his work on the 2009 film "Notorious" about the killing of a the rap star known as Notorious B.I.G.

For Apple and Durant, "Swagger" represents their respective forays into the entertainment industry.

It has not been entirely smooth sailing for Apple, however.

Although this is seemingly good news for Apple as it seems like they're making progress with a new TV series, it was recently reported that Bryan Fuller left Apple's Amazing Stories reboot. In August, Durant made his first venture capital investment in the cloud data management startup Rubrik. The producer chatted with the Golden State Warriors forward on a friend's yacht and and the two agreed to meet again in Los Angeles.

Update, 6:15PM ET: This post has been updated to clarify that Swagger is in development by Apple, Thirty Five Media and Imagine Television. This, after his own YouTube channel netted more than a half million subscribers and 21 million views in just nine months.

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