Ram 1500 Lone Star edition debuts in Dallas

Ram 1500 Lone Star edition debuts in Dallas

"If you stood outside the Ram 1500 manufacturing plant and counted the trucks coming off the production line, about every fifth truck goes to one state, Texas, and that's huge", said Ram product communications manager Nick Cappa in an email to CarBuzz.

Ram chose the 2018 DFW Auto Show (aka the Dallas Auto Show) to debut the latest version of the all-new 2019 Ram 1500: the Lone Star Edition. Ram has sold more than a quarter million since. The original Lone Star debuted in 2002, and Ram claims it (then Dodge) was the first to market a Texas-specific pickup-a truck designed by (and built exclusively for) Texans.

The tactic was such as success that Ram extended the Lone Star branding to its 2500 and 3500 series heavy-duty pickups.

The 2019 Ram 1500 Lone Star is distinguished from other Ram models by bright chrome front and back bumpers and a bright chrome grille surround, which accentuates the new face of the 2019 Ram. Chrome also is added to the door handle centers and the truck sports 18-inch aluminum wheels. The cabin features premium materials and more technology, including a supersized 12-inch infotainment touchscreen. Ram didn't reveal the price yet, but the Lone Star is basically a rebranded Big Horn pickup, which falls on the lower end of the spectrum, pricewise. The Lone Star is available with four interior trim levels, bench or bucket front seats, and two monochromatic appearance packages called "Sport" and "Black".

A variety of different options and packages will be available including an active level air suspension, an electric-locking rear differential and 20-inch aluminum wheels. A 3.6-liter V-6 Pentastar with eTorque will be offered later.

Ram's top-selling Texas truck is available with a choice of 4×2 and 4×4 powertrains, Crew, and Quad Cab configurations and 5 ft. Pricing will be announced later.

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