Fitbit Made a $200 Smartwatch Women Will Actually Want to Wear

Fitbit Made a $200 Smartwatch Women Will Actually Want to Wear

If anything, it looks somewhere inbetween the Apple Watch 3 and a Fitbit Ionic.

Fitbit has unveiled the Versa smartwatch, a more affordable companion to the $299 Fitbit Ionic launched in 2017.

Versa shares numerous Ionic's features, including an app store, swim-tracking workouts, on-board music storage and 4-day battery life, so you can log sleep as well as steps. All of that is packed into a more slim and sleek metal package with upward of four days promised battery life. Apple announced late previous year that it would take part in research study using its watch's heart rate sensor to collect data on irregular heart rhythms and notify users who may be experiencing one.

There's also space on the watch for up to 300 songs if you upload the actual files, or you can use a partnership with Deezer to put the songs onto your watch, but you'll need to be subscribed to use that.

The big tradeoff with the Versa is that, unlike the more expensive Fitbit Ionic and Apple Watch Series 3, among other more serious fitness trackers, it doesn't have built-in Global Positioning System. This is probably going to be turn off for serious athletes, but Fitbit is branding this for the masses. Kids will also be limited to just 10 watchfaces they can use to customize their fitness bands, compared to the hundreds available from third-party developers for Fitbit Ionic and Versa. There will also be special editions available with a woven strap for £219.99.

Fitbit Made a $200 Smartwatch Women Will Actually Want to Wear
Fitbit Made a $200 Smartwatch Women Will Actually Want to Wear

In addition to 24/7 heart rate tracking and in-depth sleep monitoring, the "modern" and relatively stylish Fitbit Versa also supports menstrual cycle supervision, confirming its status as the company's most female-friendly product yet.

Fitbit's revamped smartwatch software includes a female health app to track periods. The Versa is available to preorder at Fitbit's store and select online retailers from today.

Compatible with Android and iOS devices, the Fitbit Ace will ship in the spring with a $99.95 price tag. The smaller Versa arrives in April and should fit women's wrists better. Although Fitbit made its name by manufacturing fitness trackers, the company has been pushing towards smartwatches in an attempt to grow its appeal and gain market share. Like a regular Fitbit, the Ace uses push notifications to encourage children to increase their steps or get moving if it senses a sustained period of inactivity. They'll get rewards in the form of badges for reaching step goals, and they'll even be able to challenge family members to contests with a future update. It should be noted that these "get up and be active" notifications can be turned off so that kids don't go nuts in the middle of the school day.

The device will cost $100 and will connect to family accounts where parents can monitor the activity level of their child.

It's less than six months since Fitbit first truly entered the smartwatch market with the Fitbit Ionic, but the company is already here with its second smart wearable for your wrist. The more rounded design should be giving you Pebble Time Steel flashbacks (Fitbit acquired Pebble a while back). It features up to 5 days of battery life, 10 unique clock faces, and two fun interchangeable bands in electric blue and power purple.

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