BYE MONEY: There's A H&M x Moschino Collaboration Hitting Stores This Year

BYE MONEY: There's A H&M x Moschino Collaboration Hitting Stores This Year

Swedish fashion giant H&M has confirmed that its latest designer collaboration will be with Italian fashion brand Moschino. You'll be waiting until November 8th of this year to get your mitts on any of it, but in the meantime Jeremy Scott took Gigi Hadid along to his annual party at Coachella to make the announcement via Instagram live - both dressed in the new wares. Prices will range from approximately £25 to £300.

Twenty-two-year-old Hadid also repped the line at the bash, wearing a look from the upcoming collection that shows customers should expect plenty of playful prints, off-beat graphics and a healthy dose of urban appeal.

Scott is known for his tongue-in-cheek attitude to fashion, he's all about colour and kitsch and making fashion fun, it's "humour meets haute couture", and this new collection will open his designs up to a whole new mass market.

Both Hadid and the designer were dressed in the first looks from the Moschino [tv] H&M collection, which will debut November 8, 2018. "My life's work has been to connect with people through fashion, and with this collaboration I'll be able to reach more of my fans than I've ever had the ability to do".

A full interview with Scott appears at H&M's website. "Denim pieces are all twisted into something else".

Cindy Crawford, Jeremy Scott and Kaia Gerber backstage at Moschino Spring/Summer '17 Menswear and Women's Resort Collection. "There's a sportswear-with-evening kind of feeling, like a hockey jersey with a train". "Jeremy Scott is unbelievable - he knows how to have fun with fashion, and to connect with his fans around the world", said H&M creative advisor Ann-Sofie Johansson.

Cardi B at the Moschino Coachella party. Needless to say, the brand's followers freaked out accordingly in the comments, writing things such as "IM SO EXCITED FOR THIS YAAASSS" and "I'm so ready for this collaboration". I carried those sensibilities to Moschino, with items like phone cases or small leather goods that are more affordable.

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