Cambridge Analytica Files for Voluntary Chapter 7 Bankruptcy

Cambridge Analytica Files for Voluntary Chapter 7 Bankruptcy

The firm became embroiled in scandal in March when former analyst, 28-year-old Canadian Christopher Wylie, revealed it had used a Facebook personality prediction app to hijack up to 87 million Facebook users' data - claims it denies. "It was for this reason Mr. Bannon engaged SCL [Cambridge Analytica's parent company], a foreign military contractor, to build an arsenal of informational weapons he could deploy on the American population", Wylie said, the CNN reported.

Bannon's attorney William Burck did not immediately respond to an email request for comment on Wylie's testimony.

Cambridge Analytica had been under fire after allegations it misused the personal data of millions of people from Facebook and tried to use it to influence votes in the U.S. election.

Cambridge Analytica marketed itself as a provider of consumer research, targeted advertising and other data-related services to both political and corporate clients and was hired by President Donald Trump's 2016 USA election campaign.

Bannon worked on Trump's campaign and became a White House aide when Trump took office in January 2017.

Wylie added that Cambridge Analytica "used Russian researchers to gather its data, (and) openly shared information on "rumor campaigns" and "attitudinal inoculation" with companies and executives linked to the Russian intelligence agency FSB.

Wylie said there "was a particular focus in the company's activities" on swing states like Minnesota and Wisconsin.

Another witness who testified to the judiciary committee, Tufts University associate professor Eitan Hersh, said he was "skeptical" of the effectiveness that such political messaging and targeting.

Wylie has also since told a Senate panel on interference in the 2016 USA election that CA had used Russian researchers and shared data with companies linked to Russian intelligence.

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