Jury says Samsung must pay $539M for copying parts of iPhone

Jury says Samsung must pay $539M for copying parts of iPhone

After almost five days of deliberations, a USA jury on Thursday said Samsung Electronics Co Ltd should pay $539 million to Apple Inc for copying patented smartphone features, according to court documents, bringing a years-long feud between the technology companies into its final stages. However, the verdict will no doubt be a setback for Samsung as it faces increasing competition from Chinese phone companies like Huawei and Oppo, even as Apple's market share has remained largely unchanged.

The jury had been asked to determine whether design features at issue in the case are worth all profit made from Samsung smartphones that copied them or whether those features are worth just a fraction because they are components. Last month, Judge Lucy Koh said that

In a brief statement on its website, Samsung said: "Today's decision flies in the face of a unanimous Supreme Court ruling in favor of Samsung on the scope of design patent damages".

Apple had argued it was owed more than one billion dollars while Samsung contended the 399 million dollars should be slashed to 28 million dollars (£20 million). That figure sits roughly in the middle of the companies' extremes, but is higher than the $399 million that was originally at stake in the retrial, a victory for Apple. In 2012, Samsung was indeed found liable of the accusations but a disagreement over the amount to be awarded let to the current retrial. In 2013, Apple was awarded $290 million, only for this to be appealed by Samsung to the Supreme Court.

Apple's statement reads, "It is a fact that Samsung blatantly copied our design".

During the trial, Apple attorney Bill Lee stressed the importance of design, saying Apple "puts design before everything else".

"T$3 he physical relationship between the patented design and the rest of the product ..."

Although the smartphone market is no longer growing, Apple and Samsung will probably remain competitors for decades to come in new categories such as self-driving cars, augmented reality glasses, smart speakers and artificial intelligence software. "None of the patents is the whole phone". That means Samsung is being ordered to pay more than half a billion dollars. It's also the biggest damages award for a patent case this year. At the time, it was reported that Apple would appeal the decision. The battle began seven years ago, and it was agreed upon that Samsung, a South Korean company, was guilty.

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