Walmart has a new website for wealthy shoppers - here's what it's like

Walmart has a new website for wealthy shoppers - here's what it's like

Walmart, long known for its "everyday low prices" mantra and as a place for basics, wants shoppers to think of it as a source for style and upscale fashion as it tries to reach more affluent customers. Walmart is launching a Lord + Taylor store on its website.

The store will feature brand names like Tommy Bahama, Lucky Brand and Vince Camuto.

Walmart and Lord & Taylor first announced their partnership in November. Walmart's site launch marks the company's latest move in its battle against rival Amazon for the online apparel market.

Over the last couple years, Walmart has pivoted to broaden its customer base by snatching up e-commerce companies that appeal to higher-income customers, including Jet, MooseJaw, ModCloth, Shoebuy, Bonobos, and Hayneedle.

The luxury department store chain, which formally announced a partnership with Walmart late past year, will earn a dedicated spot on the site's homepage, allowing it to market its extensive brand portfolio to the retail giant's estimated 100 million unique visitors every month, according to comScore data. Orders $35 and up will be eligible for free two-day shipping. "The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers".

Walmart says the new shopping experience will be rolled out "in the coming weeks". In addition to the items offered by L&T, Walmart.com's broader fashion offerings will highlight watches, luggage and travel, seasonal shops and premium beauty.

A redesigned Walmart.com will soon have two shops - one for everyday brands (including Walmart's newer private labels) and one for premium brands, where Lord & Taylor will be housed.

Lord & Taylor got a lifeline from Walmart Inc. Visit MarketWatch.com for more information on this news.

Like many other U.S. department stores, Lord & Taylor is trying to cut physical costs while expanding online revenue.

Hudson's Bay Co. on Monday announced that Vanessa LeFebvre has been named president of Lord & Taylor, effective May 22, reporting to HBC CEO Helena Foulkes.

Related Articles

  • White House blames Hamas for Gaza deaths

    White House blames Hamas for Gaza deaths

    Netanyahu claimed that Israeli forces were merely defending their borders when they opened fire on the Palestinian demonstrators. Addressing the opening ceremony of the new American Embassy in Jerusalem, Benjamin Netanyahu called it a "glorious" day.
    Argentine Football Association Prints Manual for Seducing Russian Women

    Argentine Football Association Prints Manual for Seducing Russian Women

    For officials at Argentina's Football Association (AFA), however, the most pressing issue appears to be how to talk to women. One other a part of the chapter tells the boys travelling to Russia: "Don't ask silly questions on intercourse".
    Nebraska Primary Sets Up Showdown for Governor

    Nebraska Primary Sets Up Showdown for Governor

    Krist has pitched himself as a less partisan alternative to Ricketts who would work more collaboratively with the Legislature. Eastman defeated former Congressman Brad Ashford , who was a favorite among top leaders in the party's primary.
  • Unknown source ramps up ozone-destroying CFC production

    Unknown source ramps up ozone-destroying CFC production

    In 2012, however, the rate of decline suddenly reduced by about 50% - indicating that new source of production had started up. Reports past year indicated that production of new chlorine containing chemicals could cause significant delay.
    High court ruling permits sports betting in all states

    High court ruling permits sports betting in all states

    The new CT law allows state officials "to regulate wagering on sporting events to the extent permitted by state and federal law". The Ethics & Religious Liberty Commission of the Southern Baptist Convention has also taken issue with the recent ruling.
    The Crew 2 Beta Dates Announced For PS4, Xbox One, And PC

    The Crew 2 Beta Dates Announced For PS4, Xbox One, And PC

    The open-world and racing were praised on release, but the always online requirements were a source of frustration for players. Forget what you know about the first game, though, The Crew 2 is a far bigger, more ambitious prospect than its forebear.
  • Tiger Woods officially commits to the Memorial for final US Open preparation

    Tiger Woods officially commits to the Memorial for final US Open preparation

    The Memorial will be his ninth start this year and 16th career appearance in the tournament. The tournament, which runs from May 31 to June 3, features another strong field.
    Statoil to trot out new name

    Statoil to trot out new name

    The articles of association have been amended to reflect the new Equinor name, the company said. The proposal will be voted on at an annual general meeting on May 15.
    Patrick Vieira 'upset' with Arsenal over 'token gesture'

    Patrick Vieira 'upset' with Arsenal over 'token gesture'

    Arsene Wenger has reiterated he will not take another job in the Premier League as it would feel like a betrayal of Arsenal . Arteta would seek to bring in at least three of his own appointments - with further backroom changes expected.
  • DHS: Most Illegals at Border Don't Meet Criteria to Enter US

    DHS: Most Illegals at Border Don't Meet Criteria to Enter US

    Harris was very concerned with the policy of detaining parents, causing separation from their children. If they're other than Mexican we can put them in expedited removal if they are children involved.
    Being In One Direction

    Being In One Direction "Nearly Killed Me", says Liam Payne

    Payne first auditioned for "The X-Factor" when he was 14 and then returned to the competition a few years later. During an interview backstage, Payne confirmed that his debut album will be released this fall.
    Family pays tribute to former Premier League footballer Jlloyd Samuel

    Family pays tribute to former Premier League footballer Jlloyd Samuel

    Jay-Lloyd Samuel in 2001 in the " Aston Villa " became the victor of the Intertoto Cup, in 2012 in the "Esteglal" Cup in Iran. He spent the last four years of his professional career in the Iran Pro League, representing Esteghlal and Paykan.