IHOP changes name to IHOb, 'b' stands for burgers

IHOP changes name to IHOb, 'b' stands for burgers

Yep, it's no longer International House of Pancakes.

"We're serious about the quality of food and our menu, and this name change really reflects that", the executive director of communications said.

"Dear Internet, we abbreciate your batience", the company said on Monday.

Meant to promote a new line of hamburgers as the restaurant chain tries to branch out from its breakfast niche, the switch is part of a marketing campaign and not an actual rebranding, company officials told CNN.

So, naturally, the store is now adding and the handful of new burgers to the menu. There's the Cowboy BBQ, featuring "crispy onion rings, hickory-smoked bacon" and a "tangy BBQ sauce".

Jalapeno Kick, which comes with jalapeño mayonnaise, bacon and pepper jack cheese.

One fan did support the measure if she gets coupons.

"The vast majority of people were having fun with the name change and were trying to solve the riddle".

America loves burgers, and IHOP wants to be a bigger player at lunch and dinner.

Rebelez said that bringing burgers to an iconic restaurant like IHOP was a "fantastic combination". Why would they change their name and switch up their favorite product line-pancakes? Others pegged the "burgers" gimmick in advance as well.

Social media users have tried to guess the new name for days, and the company changed their Twitter information at about 7 a.m. this morning.

Others called the name change "bizarre" and "a nightmare".

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