Instagram now lets users buy products from Stories

Instagram now lets users buy products from Stories

Instagram is the second most popular social media platform among US teens between the ages of 13 and 17, according to a survey by the Pew Research Center.

Shopping has been an increasingly noticeable aspect of the Instagram experience for a while now, especially since Facebook teamed up with BigCommerce last October to make product links even more prominent in the app's feed.

Users will be able to directly learn about products by selecting the new shopping bag icon, upon which they'd be able to get more details and potentially make a purchase.

Today, via their blog, Instagram announced that they are expanding the shopping functionality to Stories.

In theory, if multiple products are displayed in a story then brands could add multiple shopping stickers and link to each product. Instagram added that a recent survey found that users frequently watch Stories to keep up with and glimpse an insider view of their favorite brands, as well as to discover relevant products.

"Shoppers on Instagram are savvy". They visit Instagram looking for the latest trends and styles.

This new feature seems like it's suited for Instagram content creators who often partner with brands to push products on the platform.

Shopping stickers appear to be exclusive to large brands at the moment. Particularly, Instagram Stories, which arrived as a Snapchat-inspired feature back in August 2016, had started attracting businesses in just one year after its launch.

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