Jack Dorsey, Twitter's CEO, blasted for patronizing Chick-fil-A

Jack Dorsey, Twitter's CEO, blasted for patronizing Chick-fil-A

He didn't elaborate, but O'Brien was referencing Chick-fil-A CEO Dan Cathy's views against gay marriage.

Dorsey quickly responded by saying that he "completely forgot about their background". Or a company that employs over 40,000 people? Stop with all this liberal ridiculousness.

Gaines-Ross said that in today's environment it's more hard than ever to remain neutral, and that "if you dig deep enough, you can find something that will put a brand on either side" of the political divide. The Twitter CEO responded to O'Brien expressing regret.

She spoke at a "Chick-fil-A Leadercast event" in 2012 at the University of Texas at Austin while she was listed as an "anchor and special correspondent for CNN."

But here's the thing: Dorsey was giving a big shout-out to a fast food company that's now as well-known its anti-same-sex marriage stances as it is for its food. The company has made great efforts to engage urban audiences, doing remarkably well in New York City even against the mayor's call for a boycott.

Some consumers, as judged by the backlash to Dorsey's comments show, still connect the brand with such issues, questioning Dorsey's move.

Dorsey tweeted out a screenshot of his cellphone showing he had used the Boost app to receive a discount when he spent $31.58 at the fast food chicken franchise. Victoria Brownworth asked: "Why is Twitter boosting a notoriously anti-gay company during Pride Month and an outspokenly Christian company during Ramadan?"

Try as it might, Chick-fil-A just can not shake its homophobic reputation. "The food is good", wrote one user.

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